Farmers should not be depicted as poor

[Henlus]

How can we be depicting farmers like this and expect the Gen Y and Z to develop interest in farming/agriculture?

Not good at all.

http://farmersjoint.com/thread-31149-post-34371.html

[FarmKing]

How do we expect young people to take up farming when the media keeps showing it as a backward, struggling profession? Most depictions are either romanticized poverty or outdated stereotypes. No wonder Gen Y and Z don’t see it as a viable career.

Otherwise you'll hear "Lol farming? You mean that thing my grandpa did before he moved to the city and got a real job?"

[FarmTech]

The problem isn’t the image—it’s the lack of innovation in the narrative. We need to rebrand farming as ‘high-tech food production’ with drones, AI, and vertical farms. Then Gen Z will care.

[The Farmer]

This ad is bad. Farming should be marketed like Silicon Valley startups—call it ‘AgTech,’ show young entrepreneurs making bank with hydroponics, and watch the interest grow.

[CtrlAltDel]

Maybe big Ag wants farming to look unappealing so they can keep control of the food supply. Wake up, sheeple!

[Manihot]

Back in old days, they didn’t need fancy ads to get people farming. You either farmed or you starved. Kids these days want air-conditioned tractors and Wi-Fi in the barn.

[FarmLady]

If we tied farming to climate change solutions—regenerative ag, carbon credits, sustainable living—more young people would see it as meaningful work.

We should start teaching them how to farm smarter, not harder. But there would still be some hardwork.

[Farm-sultan]

The real issue is that farming is hard work, and Gen Z can’t even sit through a TikTok without getting bored. How will they handle a 14-hour harvest day?

[EcoFarm]

Not good. Don’t show farmers covered in mud 24/7 if you want recruits.

[MamaGreens]

At the end of the day, farming is tough, underpaid, and underappreciated. Until that changes, no amount of marketing will fix it.

[Hunter]

Japan makes farming look cool in shows like Silver Spoon. Maybe we need more agricultural shonen anime?

[CassavaBoss]

Small-scale and urban farming is where it’s at. Show young people they can farm on rooftops and balconies—not just 1,000-acre monocultures.

[Techie Farmer]

This is a global issue - in developing nations, youth flee rural areas because farming = poverty. We must address value chain inequities first.

[Henlus]

You all spoke well. Thanks for engaging

[AgMan]

Hahaha