How do we expect young people to take up farming when the media keeps showing it as a backward, struggling profession? Most depictions are either romanticized poverty or outdated stereotypes. No wonder Gen Y and Z don’t see it as a viable career.
Otherwise you'll hear "Lol farming? You mean that thing my grandpa did before he moved to the city and got a real job?"
The problem isn’t the image—it’s the lack of innovation in the narrative. We need to rebrand farming as ‘high-tech food production’ with drones, AI, and vertical farms. Then Gen Z will care.
This ad is bad. Farming should be marketed like Silicon Valley startups—call it ‘AgTech,’ show young entrepreneurs making bank with hydroponics, and watch the interest grow.
Back in old days, they didn’t need fancy ads to get people farming. You either farmed or you starved. Kids these days want air-conditioned tractors and Wi-Fi in the barn.
The real issue is that farming is hard work, and Gen Z can’t even sit through a TikTok without getting bored. How will they handle a 14-hour harvest day?