02-25-2026, 08:39 PM
Let’s continue what we learned at Bull Selling Academy.
In the last class, Mr. Jeffy Farms spoke with deep experience and emotion about how middlemen often make more profit than the actual producers, the same producers who suffer under the hot sun and heavy rain.
He shared his 2018 experience. His fish farm produced fish in tons. Big, healthy fish. But there was one major problem, no ready market.
Then the middlemen would show up.
They bought his fish at very low prices and resold them at very high prices. The painful part? He had no choice. The fish were perishable. They had to be sold. He was under pressure. He was at their mercy.
And that’s the same situation many producers are in today.
He said something that shook the room:
“They are not your helpers. They are businessmen. If you depend on them, they will control your profit.”
Middlemen don’t suffer the production stress.
They don’t feed the fish.
They don’t clean the pens.
They don’t face mortality risks.
Yet, sometimes they smile to the bank more than the producer.
Why?
Because they control the market.
He warned us clearly:
If you produce before securing your market, you have already weakened your position. Once your goods are ready, especially perishables, urgency will force you to accept any price. That’s when middlemen appear like “saviors,” but they are simply maximizing your desperation.
Then came the turning point in his life.
He attended a farmers’ conference abroad, fully sponsored by his boss. During the training, a white instructor made one powerful statement:
“Don’t produce what you can’t sell.”
That sentence changed everything for him.
He realized production without marketing is slavery. If you don’t have demand on ground, middlemen will turn you into their employee without salary.
When he returned home, he didn’t go back to business as usual. He strategized.
He went straight to fish markets.
Collected contacts.
Understood pricing structures.
Visited estates.
Created awareness.
Built relationships.
He created demand before supply.
Soon, orders started flowing in so much that his farm couldn’t meet all the demand. Instead of losing customers, he partnered with Tiki Fish Farm to supply additional fish and fulfill orders.
That was the shift.
From depending on middlemen to middlemen depending on him.
From price taker to price setter.
From desperation to negotiation power.
The lesson is loud and clear:
• Create awareness before production.
• Build your customer base first.
• Secure your market before you invest heavily.
• Go and learn.
Because in business, whoever controls demand controls profit.
I’ll continue in my next post. 🚀 If you guys shere this post, if not we end it here today
https://www.facebook.com/100092016221395...cmbLAk1Ul/
In the last class, Mr. Jeffy Farms spoke with deep experience and emotion about how middlemen often make more profit than the actual producers, the same producers who suffer under the hot sun and heavy rain.
He shared his 2018 experience. His fish farm produced fish in tons. Big, healthy fish. But there was one major problem, no ready market.
Then the middlemen would show up.
They bought his fish at very low prices and resold them at very high prices. The painful part? He had no choice. The fish were perishable. They had to be sold. He was under pressure. He was at their mercy.
And that’s the same situation many producers are in today.
He said something that shook the room:
“They are not your helpers. They are businessmen. If you depend on them, they will control your profit.”
Middlemen don’t suffer the production stress.
They don’t feed the fish.
They don’t clean the pens.
They don’t face mortality risks.
Yet, sometimes they smile to the bank more than the producer.
Why?
Because they control the market.
He warned us clearly:
If you produce before securing your market, you have already weakened your position. Once your goods are ready, especially perishables, urgency will force you to accept any price. That’s when middlemen appear like “saviors,” but they are simply maximizing your desperation.
Then came the turning point in his life.
He attended a farmers’ conference abroad, fully sponsored by his boss. During the training, a white instructor made one powerful statement:
“Don’t produce what you can’t sell.”
That sentence changed everything for him.
He realized production without marketing is slavery. If you don’t have demand on ground, middlemen will turn you into their employee without salary.
When he returned home, he didn’t go back to business as usual. He strategized.
He went straight to fish markets.
Collected contacts.
Understood pricing structures.
Visited estates.
Created awareness.
Built relationships.
He created demand before supply.
Soon, orders started flowing in so much that his farm couldn’t meet all the demand. Instead of losing customers, he partnered with Tiki Fish Farm to supply additional fish and fulfill orders.
That was the shift.
From depending on middlemen to middlemen depending on him.
From price taker to price setter.
From desperation to negotiation power.
The lesson is loud and clear:
• Create awareness before production.
• Build your customer base first.
• Secure your market before you invest heavily.
• Go and learn.
Because in business, whoever controls demand controls profit.
I’ll continue in my next post. 🚀 If you guys shere this post, if not we end it here today
https://www.facebook.com/100092016221395...cmbLAk1Ul/