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+--- Thread: Google Just Unlocked FREE Custom AI Assistants (How to build them) (/thread-31172.html)
Google Just Unlocked FREE Custom AI Assistants (How to build them) - Henlus - 08-20-2025
Google quietly rolled out “Gems”: custom AI assistants that anyone can build. No coding. No fees. No limits.
1: Custom AI assistants that remember your style and instructions
2: Upload your own files as their knowledge base
3: Work across web, mobile, Docs, Sheets, Gmail
4: Create unlimited specialized assistants for different tasks
5: All free and instant
Instead of relying on one generic chatbot, you can now build a team of specialists:
1: Content strategist trained on your brand guidelines
2: Sales email writer with your pitch deck
3: Research analyst focused on your industry
4: Copywriter that matches your voice
How to build one:
1: Go to gemini.google.com
2: Click New Gem
3: Write instructions like you are briefing an employee
4: Upload reference files such as docs, sheets, or PDFs
5: Save and start using
Example instruction formula:
You are a [ROLE] focused on [DOMAIN]. Your goal is to [TASK]. Use insights from [FILES]. Write in [TONE]. Format as [OUTPUT TYPE]. If missing info, say so.
Why this is important:
1: Your AI already knows your brand voice, products, and audience
2: It works across every Google app and device
3: You save hours repeating context every time
What to do now:
Pick one repetitive task you do often, build a Gem for it today, and test it for a week. Then create another one.
This is not just another AI feature. It is a way to build your own AI-powered team for free.